It explains why a competitive profile matrix (cpm) is an easy way to better understand your competitors and external environment. A useful tool that can help in evaluating the strengths and weaknesses of the company is the competitive profile matrix also known as the cpm matrix through the competitive profile matrix, companies can find out - which are the areas where they need to be strong in, and which are the ones where they need to improve.
Cpm, or the cpm matrix, stands for competitive profile matrix and is a powerful strategic analysis tool cpm allows business owners, stockholders and other interested parties to see the strengths and weaknesses of all.
Cpm, or the cpm matrix, stands for competitive profile matrix and is a powerful strategic analysis tool cpm allows business owners, stockholders and other interested parties to see the strengths and weaknesses of all major competitors in an industry on a. Competitive factor - the basis on which the customer differentiates between different competitors within this industry in the purchasing decision competitive factors and all weights and ratings in this matrix are usually determined through market research.
Explanation of ife & efe matrices click inside to find the definition, examples and how to perform one for your company. A competitive profile matrix compares a company and its rivals the matrix reveals strengths and weaknesses for each company, and critical success factors show areas of success or areas for improvement.